Word from Wayne: Digital Cold Turkey

Recently, I was playing some vinyl records. I enjoy the warmth of the analogue sound – so much more atmospheric than today’s digital media. This got me thinking about some of the fantastic experiences that shaped my formative years, and how much young people miss out on in the modern world.

Back in the day, you might hear a song you liked on the radio or Top of the Pops, but you couldn’t simply download it there and then. Instead, you’d arrange with your mates to go and buy the record at the weekend, giving you something to look forward to.

When Saturday came you would excitedly meet your friends at the bus stop and travel into town, chatting and messing about along the way. After grabbing some chips on the market, you would wander the shops eventually making it to the record store to be greeted by the smell of the newly pressed records and ink on the sleeves. There was a buzz about the place as the customers discussed the music of the day.

Having flipped through the records and bought said album, you and your mates may well stop off at a café (didn’t have coffee shops then!) on the way to the bus home. Finally, you would play the music again and again until your parents got fed up with it.

That all seems longwinded by today’s standards but back then, obtaining music was a sensory experience, a day out making memories with your friends and, most importantly, an opportunity for lots of social interaction –  a basic need of human beings.

Don’t get me wrong, I am not against the digital world. Indeed, we embrace it in our business and use it extensively in our daily lives. I do think though that we should take some time to live in the “analogue” world where gratification isn’t instant and we are not so insular, taking the opportunity to engage with others face to face and not behind a screen.

So, maybe this Christmas, turn the PC off and put the phone down for a while. You could be really brave and shut the phone in a drawer for a day or two in favour of just simply being 100% in the room with friends and family. I know messages to my team will cease on 22nd December and not recommence until 2nd January, as I go “Digital Cold Turkey” (forgive the Christmas pun!)

I do hope you can have some “analogue” time over the break. Either way, I wish you all a Merry Christmas and a peaceful new year.